DP Design’s Odeon 331 Clinches Singapore Good Design Award

We are pleased to share that Odeon 331 has been awarded the Singapore Good Design (SG Mark) under the Spatial Design category. Conferred by Design Business Chamber Singapore, SG Mark is a recognised benchmark of design excellence, celebrating innovative and purposeful design that creates meaningful impact for businesses and communities.

Odeon 331, a renewed office lobby space, once a compact and enclosed area, has been redesigned as an open through-block link that improves visibility of and accessibility to surrounding amenities and F&B stores. The design concept was driven by the notion of activating the lobby as a third place where work and leisure intersect, fostering connection and a sense of community. The vision, then, was to create a porous “urban park” which was achieved through the use of natural ventilation, timber elements and landscaping. A landscaped central zone anchors the lobby as a place of encounter and exchange. It also lends the lobby a sense of arrival – a key detail in an open and borderless space such as Odeon 331.

The project is part of a larger Asset Enhancement Initiative of Odeon 333 (formerly known as Odeon Towers) which not only saw an impressive façade enhancement but also the transformation of its ground-floor into a generous, fully sheltered urban forecourt. Bold red elements—mounds, seating, swings, planters, and even playful features such as red birds—invite interaction, play and respite within a dense urban fabric. The architectural scheme, by DP Architects, realised this by leveraging URA’s Privately-Owned Public Spaces (POPS) framework. Conceived as an active urban living room, it seamlessly extends the civic realm to the existing lobbies of Odeon 331 and enhances the sense of place.

Odeon 331 is recognised at SG Mark 2025 for the way it redefines the role of commercial frontage—not as a threshold to pass, but as a living, active landscape that engages the city continuously.